“VOT helped us increase our ARR by 30%, and we now confidently use VOT-recommended dynamic rates as our BAR across all booking channels.” — Kartikey, MD, New Bala Ji
Overview
New Bala Ji, Varanasi is a 2-star beachfront property established in 2024, located near the iconic Assi Ghat. Its strategic location offers a perfect balance—just a 20-minute drive from the main market—making it ideal for both leisure and business travellers. With consistently strong demand and over 65% occupancy throughout the year, the property has built a solid reputation. The group also operates another 2-star hotel in Varanasi, one of India’s most visited spiritual destinations.
The Challenge
Despite maintaining over 65% occupancy year-round, the property lacked a structured pricing strategy. This made it difficult to optimize room rates, improve ADR, and respond effectively to changing market demand—resulting in missed revenue opportunities.
The Solution
In mid-2026, the hotel partnered with VOT Hospitality to implement AI-driven dynamic pricing. Rates were continuously benchmarked against competitors and adjusted in real-time based on demand, seasonality, and booking trends. With 30–40 automated price updates daily and full channel management support, the team was able to maximize revenue while focusing on growth and guest experience.